Fortunately, with every technical progression, providers are bringing plug-and-play integration of all channels, from Facebook Messenger and WhatsApp to Slack and CRM systems, ever closer. The goal? Greater productivity, a better customer experience and overview and control of all business communications.
The customer is king. Companies wanting to retain customers must respond to their preferences. Therefore, customer engagement mainly revolves around communicating via the right channels, in addition to communicating the right message. And yet, many SMEs are not yet on board with omnichannel. They don’t know enough about their customers’ preferences or aren’t managing to integrate the necessary channels into their communication strategies.