Joachim Lauwers has almost twenty years of experience in telecom. “I worked for around ten years in an acquisitions environment,” he says. “I did a number of things, from operations to marketing. I came into contact with the b2c and b2b market. At Tele2-Versatel, I was responsible for the launch of a b2c unit. That was really exciting, even if it was just because you were starting with a blank sheet. But my heart’s in business-to-business. You can have more impact there. In a b2c environment you go out there with general campaigns, the importance of marketing is higher, but there's less personal impact. I like to build something up. That’s why I feel most at home in growing businesses like Destiny.