Dstny aims to make corporate communication as easy and simple as possible for employees and customers to communicate with each other, today and in the future. In cycling and the Belgian Lotto cycling team, it has found the ideal partner to strengthen European brand awareness, generate trust and share their experience as a fast-growing company in order to keep improving as a team.
Joachim Lauwers, Managing Director Dstny Belgium: “We didn’t hesitate for long about Dstny helping to support this great initiative. Last year's World Cycling Championships in Leuven and the accompanying course were a real success and it’s fantastic that we can now turn this into an annual cycling festival. In addition to the race for the pros, there is Ride Leuven, a real cycling happening for families, Sunday cyclists and cycle tourists. I’ll be cycling in Ride Leuven myself, along with a number of Dstny employees, and I’m really looking forward to riding the World Championships course before the pro race and soaking up the atmosphere.”
The Lotto cycling team will obviously play an essential part, and with the unique green-blue colour and Dstny logo on their outfits and helmets, it will be easier for fans to spot the Lotto riders and cheer them on.